Huda Kattan Launches Liquid Matte Lipstick for National Lipstick Day

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Pucker up, because today is National Lipstick Day!

International award-winning makeup artist, beauty blogger, and entrepreneur Huda Kattan is the official owner of this July 29 holiday — so, naturally, we’re celebrating the launch of Huda Beauty’s new Liquid Matte lipstick.

“When I put my lipstick on in the morning, I feel ready to conquer the world. I created these products in hopes that anyone who wears them feels the same way,” said Kattan.

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The unrivaled liquid lipstick formula is infused with antioxidants and an exclusive complex to help maintain lips’ hydration. It glides on a thin coat of color and sets to an intense matte, longwear finish.

A wide spectrum of colors featuring classic nudes, pretty pinks, sexy reds, and bold browns beautify your lips for hours without compromising comfort. Sixteen must-have colors can be used alone or combined to create the perfect color for any occasion.

“I created Liquid Matte because I could never find a liquid lipstick that suited my needs,” Kattan said. “This formula is so light, your lips feel bare, but it gives you a long-lasting, transfer-free finish in shades to die for.”

With over 14 million followers on Instagram, Huda Kattan (@hudabeauty) is the ultimate #BeautyBoss empowering women by giving them the tools to be confident.

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Huda encourages all beauty lovers to share their power lip look on National Lipstick Day and tag #NationalLipstickDay and #HudaBeauty! While you’re at it, check out her techniques, tips, and tricks here!

Huda Beauty Liquid Matte is available now at Sephora for $20.